Be the Only One

We need to know how precious it is to be able to feel the creators’ passion and spirits in the product. You only feel the real passion and spirits from the products in your hand when the product is made by hand, not from something mass-produced by machines. Now it is just a small movement in the culture of young generation, but it will grow into a bigger movement that widely known by people. You cannot make people feel that passion and spirits of creators no matter how well you imitate and modify the information. I believe soon creators need to skip the middleman who distribute the products to the customers almost mechanically, and instead, the creators themselves need to start communicate with the customers directly. Sometimes, the middleman really understands the spirits of the product and sells the products as an agent of the creator. In this case, the spirits of the product will be passed onto the people. Who sells the products is not important, but the person who is selling the products really understands the spirits of the products and shares the passion of the creator is crucial. Distributing products based on a feeling through an encounter in the place at the moment, and this new way of distribution might create a new demand in the market.